Green Supply Chain Decisions and Revenue-Sharing Contracts under Manufacturers’ Overconfidence

نویسندگان

چکیده

Overconfidence is a prevalent and potentially catastrophic behaviour in judgment decision-making. In this paper, we define manufacturers’ overconfidence as belief bias that they overestimate the impact of product greenness on demand accuracy uncertainty. We build game theory model based overconfident beliefs, address decisions price, discuss supply chain profits. For adverse effects brought by overconfidence, further investigate whether revenue-sharing contracts can coordinate green chains. find three new insights. (1) Manufacturers’ leads to higher greenness, wholesale greater retail but resulting lower (2) Under cooperation contracts, greater, price than case without cooperation. The increases with manufacturer’s counter-intuitively, not affected overconfidence. (3) Both manufacturer retailer have an incentive reach contract. Retailers benefit from collaboration, manufacturers assume retailers make more profit through revenue sharing, does exist.

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ژورنال

عنوان ژورنال: Journal of Mathematics

سال: 2022

ISSN: ['2314-4785', '2314-4629']

DOI: https://doi.org/10.1155/2022/1035966